Volkswagen to introduce 2014 Golf R at Frankfurt Show
The Volkswagen brand will be present at the 65th International Motor Show (IAA) in Frankfurt am Main from September 12 – 22 with almost 9,000 square meters of exhibition space in Hall 3.0. The brand highlights are the world premiere of the e-Golf and the new Golf R, plus one further model. Apart from “Think Blue.” the main themes at the stand are 4MOTION (four-wheel drive) and the WRC (World Rally Championship).
The predominant theme of the entire exhibition is “Electrifying”. This motto not only refers to e-mobility as represented in Frankfurt by products such as the e-Golf, e-up! and XL1 along with numerous exhibits and screen shows. The stand architecture, films, show elements and giveaways also take up the “electrifying” theme and are designed to create an emotional impact on visitors – apart from e-mobility, this includes the link between car, man and technology, connectivity or Volkswagen’s approach to other forward-looking drivetrain technologies over and above e-mobility.
The architectural centerpiece of the stand, once again in “cloud design”, is the main stage with a 61-square meter LED wall. This wall marks the entrance to the “Think Blue.” walk which takes visitors past Volkswagen models that are particularly economical thanks to their efficient powertrains or alternative drivetrain technologies. An “Innovation Wall” provides visitors with interesting information on sustainability, technologies and innovations.
In addition to DJ sessions in an exclusively designed lounge area, Volkswagen has a very special show highlight to offer this year: The Dutch innovation design artist Anouk Wipprecht was commissioned by the brand to create a fashion tech collection exclusively for the motor show which is quite unique, not only in terms of its design, but especially because of its ability for technical interaction with visitors and the surroundings.
In total, 150 tonnes of steel were used to construct the exhibition stand. With a stand construction time of more than 24 days, a planning period of eleven months, over 2,300 lamps requiring some 90 kilometers of cables, Volkswagen is once again setting the benchmark with its exhibition stand at IAA 2013.
Facts and figures – The Volkswagen stand at IAA 2013:
Location: Messe Frankfurt trade fair grounds, Hall 3.0
Stand area: 8,893 m2
Length and width of stand: 114.50 x 78.00 m
Erection commenced: August 14, 2013
Duration: 24 days
Enclosed space: 15,500 m3
Floor space: 3,397.5 m2 (one- and two-storey)
Façade height: Max. 7.50 m, covered with approx. 2,900 m2 of fabric
Glass floor: approx. 6,000 m2
Carpeting: 2,125 m2
Total number of lamps: approx. 2,350 with a total output of 1.7 megawatt and approx. 90 km of cables
LED surfaces: In excess of 140 m2, including a 61 m2 highlight-LED on the stage
Number of hosts/hostesses: approx. 140
Planning period: 11 months
Architects / Designers: 18
Architectural highlights: Cloud façade, innovation wall, highlight stage